Legendary rapper and cannabis industry entrepreneur and investor Snoop Dogg, legal name Calvin Broadus, announced he is launching a new cannabis brand, HipHopDX reports. The brand is linked to the Death Row Records music label which Snoop Dogg acquired in early 2022.
The announcement was made on the Death Row Records Instagram page on Thursday:
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Death Row Records cannabis products will become available in California in early January with the products coming first to select dispensaries operated by Cookies, founded by rapper Berner. The brand will initially be offering flower products but plans to later release diamond-infused cannabis pre-rolls.
Death Row Records holds a historic role in cannabis culture history as the record label was behind the release of Dr. Dre’s The Chronic and Snoop Dogg’s Doggystyle, the report said.
Although the Death Row Records cannabis brand is unrelated to his previous cannabis ventures, Snoop Dogg was one of the earliest celebrities to enter the legal cannabis industry with the launch of Leafs By Snoop, a Colorado cannabis brand. He is also a partial owner of Casa Verde Capital, a cannabis venture capital fund that pulled $94.7 million in 2020 during its second round of investment funding.
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