Lifestyle celebrity Martha Stewart is teaming up with Canadian licensed producer Canopy Growth to produce a line of CBD products for people and pets, according to a story by People.
“I was probably more excited to meet Martha than I think almost any other celebrity I’ve been introduced to. I’m running a very large marijuana company and here I am meeting a person considered a leader on all things etiquette,” said Canopy Growth CEO Bruce Linton.
Martha Stewart and Canopy were connected by Snoop Dogg and his talent agency, Stampede Management. Snoop Dogg and Martha Stewart have already collaborated on a variety of occasions, including the show “Martha & Snoop’s Potluck Dinner Party.”
Stewart will advise Canopy on the creation and deployment of CBD products, starting with products made for pets. “I think it’s a starting spot that was comfortable for everyone involved. We have the science and she’s a lifelong dog, horse, animal person,” said Linton.
Stewart has already taken a tour of the Canopy Growth extraction facility, which was a closely-held secret.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living. I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets,” Stewart said of the collaboration.
Get daily cannabis business news updates. Subscribe