Canadian singer and former teen idol Justin Bieber has partnered with Los Angeles-based cannabis company Palms to release “Peaches,” a product line of cannabis pre-rolls named after a song on his latest album, according to a Forbes report.
Palms, or Tres Palmas Inc, specializes in cannabis pre-rolls with its flagship product line currently available in the California and Nevada marketplaces.
The Peaches pre-rolls are available starting today in three adult-use markets — California, Nevada, and Massachusetts — as well as Florida. The packages cost between $50 and $60 per pack and contain seven half-gram joints featuring fruity and citrus flavors (note: Florida-based Peaches products will only contain five pre-rolls as per the state’s restrictive medical cannabis rules).
While the financial details behind Palms’ and Bieber’s partnership were not disclosed, a portion of Peaches profits will reportedly be donated to cannabis support groups including Veterans Walk and Talk and the Last Prisoner Project.
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something with them that felt genuine and Peaches felt like a good place to start.” — Bieber, in a statement
Bieber has previously been candid about using cannabis to manage his own mental health.
Tres Palmas Inc. co-founder Noah Annes told Forbes that Bieber’s “vulnerability and openness about his mental health struggles” had impressed the company. “With Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption,” he said in the report.
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