Wikimedia Commons

Jimmy Buffett Launches New Cannabis Brand

Jimmy Buffet has joined the ranks of celebrities with a personalized cannabis brand after announcing a partnership with Florida’s Surterra Wellness.

Full story after the jump.

Jimmy Buffett is joining the list of celebrities with a cannabis brand by partnering with Surterra Wellness on a brand called Coral Reefer.

The line will include concentrates and vape pens and cartridges with names like Surfin’ in a Hurricane, Cabana Daydreamin’, and Seas the Day. The TideRider pen reportedly looks like a mini surfboard.

“It never dawned on me that Coral Reefer would be anything other than a cool name for a tropical band born out of the Key West lifestyle in the mid-70s. But life is supposed to be about having fun and staying healthy enough to enjoy it.  I think Coral Reefer will help a lot of folks do that.” – Buffett, in a press release

The products will be distributed exclusively at Surterra dispensaries throughout Florida with plans to hit shelves in California and Nevada by the Summer. Surterra Chairman and CEO William “Beau” Wrigley, Jr. said the partnership comes at a time when the “perceptions of cannabis continue to evolve.”

“Coral Reefer provides a new platform to expand the conversation around cannabis use and change the misconceptions of this truly beneficial plant that can improve the health of millions of Americans,” Wrigley said in a statement.

Buffet joins actor Seth Rogen, lifestyle celebrity Martha Stewart, director Francis Ford Coppola, former boxer Mike Tyson, former National Football League running back Ricky Williams, country star Willie Nelson, rapper Master P, Canadian comedians the Trailer Park Boys, comedian Tommy Chong, actress Whoopi Goldberg, rappers the Wu-Tang Clan and Snoop Dogg, and others in launching cannabis brands or partnerships.

Get daily news insights in your inbox. Subscribe

End


Partner Content