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The leaf of a near fully-grown cannabis plant in California.

Carlos Gracia

Cannabis farmers in Humboldt County, California have formed a collective to create Humboldt’s Finest, a craft cannabis brand, the alliance announced in a press release. The five sungrown flower lines created and cultivated by the multi-generational master gardeners will be released this week at the Emerald Cup in Santa Rosa.

Jospeh Shepp, Humboldt’s Finest CEO, called the brand and the collective — comprised of cannabis artisans, advanced botanists and “maverick growers” — “a natural next step” for farmers from the region.

“We have been perfecting our trade and ability to comply since Prop 215. The opportunity to enter a legitimate, aboveground marketplace requires responsible practices,” he said in the release. “We look forward to raising the bar and setting the most sustainable standards for cannabis cultivation.”

Members of the collective voluntarily met rigid Patient Focused Certification standards, which require strict safety standards, legal compliance, and water use.

“By educating customers on the premium value of craft cannabis, we will preserve the heritage family farms that have defined Humboldt County since the beginning,” Shepp said. “Our vision is to produce the world’s finest cannabis, while protecting the environment and culture of Humboldt County.”

The brand’s debut will feature six-packs of pre-rolled joints and boxed eighths.

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