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Hoban Law Group, a Colorado-based cannabis-focused law firm, has been running a commercial on CNN, Fox News, Fox Business, MSNBC, Headline News, and Viceland, since Aug. 21 – the first time a national TV spot has been aired that uses the word “cannabis.”

While the firm does not offer a tangible product, they offer legal and businesses consulting services for cannabis businesses.

“As the first ‘cannabusiness’ law firm, we’ve seen firsthand how the industry has significantly evolved in the last nine years,” said Bob Hoban, founder and managing partner of the firm, in a press release. “We’re excited to once again make waves in the legal side of the cannabis industry, starting a new trend of legal advertising.”

Hoban, who is featured in the spot, is the former president of the Cannabis Business Alliance and a member of the National Hemp Association, the National Cannabis Industry Association, and the Colorado Chamber of Commerce.

The 30-second ad, which outlines the law firm’s specialties and reach, notes that they have attorneys in nearly every state where legalization has occurred and will continue to air in primetime slots through mid-September.

Last year, two cannabis companies, Avitas Agriculture and Mirth Provisions, released commercials for their respective products online but neither company attempted to run them on television.

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