Analytics Data

Carlos Muza

Headset and Nielsen Team Up On Consumer Packaged Goods Analytics

Consumer research giant Nielsen is partnering with the cannabis industry analytics company Headset to provide extensive new data offerings to Consumer Packaged Goods companies.

Full story after the jump.

Headset is teaming up with consumer research firm Nielsen to provide more data offerings to Consumer Packaged Goods (CPG) companies, according to a story by ZDNet.

Nielsen is a well-known consumer research and insights company. By teaming up with Headset, Nielsen will be able to access their extensive point-of-sale data regarding cannabis and other products sold in dispensaries. The companies hope that by combining their data they’ll be able to better segment the market and identify potential new markets for CPG companies. Nielsen already recently acquired the cannabis legalization research firm Cannabiz Consumer Group.

“Nielsen has a history of providing leading-edge analytic services for emerging categories and industries, and we are taking a similar approach with the introduction of our comprehensive suite of cannabis related insight services. This is a noteworthy time to enter the legal cannabis measurement space. We strongly believe that Headset is the right partner to complement our services, as we commence in our commitment to provide a complete view into the important legal U.S. cannabis market for our CPG clients. We look forward to enabling their ability to measure, predict and activate against well informed, cannabis insights.” — Jeanne Danubio, President of Nielsen North America, via press release

Headset is known for extensive cannabis industry reporting and analytics tools. The company collects data from licensed cannabis businesses in legalized states across the U.S. and produces software that tracks everything from inventory to the productivity of budtenders.

Headset told reporters that together with Nielsen they’re already working on a new industry report and a new suite of research and data tools for the Canadian marketplace.

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