Hip-hop star Drake, real name Aubrey Drake Graham, is partnering with Canadian cannabis company Canopy Growth to launch More Life Growth Company in his hometown of Toronto, Ontario. Drake, on Wednesday, posted the logo for the company to Instagram and his team handed out flowers throughout the city before making the announcement.
“The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.” – Drake, in a statement
Mark Zekulin, Canopy Growth CEO, said the firm was “extremely inspired” with Drake’s vision.
“Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets,” Zekulin said in a statement.
Drake will hold a 60 percent ownership interest in the new company, while Canopy will retain 40 percent. Canopy Growth will provide all of the day-to-day operations and maintenance of the More Life facility and will retain all of the rights to distribute the product cultivated at the facility.
It’s the latest celebrity to join forces with Canopy, who has also partnered with Seth Rogen and Evan Goldberg, the creators of the film ‘Pineapple Express,’ Martha Stewart, Snoop Dogg, Jay-Z, Melissa Etheridge, and Whoopi Goldberg.
According to the More Life trademark filing, in addition to cannabis, the company also plans to sell herbal teas and medicinal herb extracts, rolling papers, hookahs, pipes, and clothing.