DoorDash Partnering with Cannabis Retailer Superette in Toronto

DoorDash is entering the cannabis industry via a partnership with Toronto-based cannabis retailer Superette.

Full story after the jump.

DoorDash Canada is partnering with cannabis retailer Superette to provide cannabis pickup in Toronto, Ontario, marking DoorDash’s first foray into cannabis. This partnership will bring Superette’s in-store shopping experience onto the DoorDash app and give consumers access to curated menus and special collections that reflect the best of the locale in which each store is based, the companies said in a press release.

Drummond Munro, co-founder and chief brand officer for Superette, said the partnership with DoorDash would “continue to transform how consumers engage with cannabis.”

“In true Superette fashion, every element of the experience has been carefully considered with the goal of making our retail experience digital on the DoorDash platform.” – Munro in a statement

DoorDash and Superette will include age gates for customers to ensure that only customers 19-and-older can view cannabis retail store information, cannabis products, or anything related to cannabis, the companies said. Superette will verify IDs and strictly enforce the maximum possession amount at the store during pick up.

The partnership will also give Superette access to DoorDash’s large customer base across Toronto. Superette has five locations in the city, according to its website.

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