Cannabis streaming channel Cannected is set for an April 20 soft launch and will be available on a range of services, including Apple TV and Roku, MM+M reports. The channel’s launch will debut 420Media founder Kerri Accardi’s documentary showcasing cannabis as “the miracle she is” on May 1.
420Media was behind a pro-cannabis public service announcement that aired in the Virgin Islands during the 2018 Super Bowl.
Accardi told MM+M that she wants the channel “to be known as the reliable source of information about cannabis education and entertainment.” She said her journey to create the channel started in 2013 after her Aunt Kathy died.
“I’m just a warrior who lost her best friend. When this information gets out there, so many people are going to heal and help themselves.” – Accardi to MM+M
Other programs on the channel will include “5th Quarter” which explores cannabis and sports; and “Nurse Talk,” hosted by Nurse Heather, which will discuss the uses of medical cannabis. Accardi indicated that future programming could include “business series, game shows, politics show, even a TMZ-like show on the gossip of the industry.”
Nurse Heather described herself as an endocannabinoid system “evangelical” and notes she didn’t learn about the system in nursing school.
“Education is really what needs to happen,” she told MM+M. “When you start to talk about cannabis, it creates all kind of different stigmas and thoughts and feelings… I want to help other healthcare providers understand the importance of it.”
Exclusive offer from our sponsor:
Get daily news insights in your inbox. Subscribe