Cypress Hill frontman B Real has announced a new line of flower coming out under his Dr. Greenthumb brand. Available first in Dr. Greenthumb dispensaries in April, wider distribution is planned for the brand in May across California.
Recognizing consumers’ different price point tolerance, the line is divided into three categories, “loyal,” “legacy,” and “unapologetic.” In addition to each batch of flower passing B Real’s quality test, Dr. Greenthumb flower producers are vetted for their “history, authenticity, and dedication to cannabis culture,” the company said in a press release.
In an email to Ganjapreneur, B Real said he plans to expand the brand in the near future outside of California, possibly starting in Colorado, Michigan, and Massachusetts. He said he wants to deliver what he “would smoke, at the price point it is worth, from a gardener that I would stand behind as a soldier in this war against both prohibitionists and culture suckers looking to appropriate the plant.”
“I have a twofold mission with Dr. Green thumb’s flower. I want to honor the legacy of cannabis by ensuring the original cultivators have a place in the industry and provide accessible, quality cannabis for everyone’s budget.” – B Real in a statement
Dr. Greenthumb partner farms are approved by B Real and his team, who share the approval process via online video through a QR code that comes with each purchase. Strains will change according to each farm’s menu and will be exclusive to the brand. Farms will change regularly, the company said in a press release.
The rapper indicated that a line of concentrates will follow flower in each market and he wanted to assure fans Dr. Greenthumb “remains independent” and everyone should expect to “see the brand in a lot of really cool places, doing some awesome things.”
Get daily cannabis business news updates. Subscribe