Graham Sorkin, Director of Communications and Business Development for the Colorado-based medical marijuana company Mary’s Medicinals, was interviewed recently on the Ganjapreneur podcast.
Best known for their Transdermal Cannabis Patch, Mary’s Medicinals has crafted their brand as a reflection of early American apothecaries that found medicinal solutions in nature. They are currently offering their medical products in multiple states, as well as a line of CBD products that are available nationwide.
In the interview, Graham and podcast host Shango Los discuss how the Mary’s Medicinals’ product development pipeline works, how they have laid the foundation to build a national cannabis brand, and how they are working to protect their intellectual property as they pioneer new products.
“We’ve created a brand that is exceptionally broad and we’ve found that it really transcends a lot of typical cannabis industry demographics,” Graham explained. “We reach seniors, soccer moms, hipsters, military veterans and everybody in between.”
“We’re just applying established pharmaceutical best practices to the delivery of cannabis medicine,” he said.
The podcast is available for download via iTunes, and a transcript of the interview is available at Ganjapreneur.com.
Ganjapreneur launched in July 2014 and has since established a significant presence in the cannabis business world. The website regularly publishes interviews and commentary from leading minds in the industry, and has also launched a B2B business directory, a live feed of job listings from marijuana job boards, a domain name marketplace for start-ups and venture capital firms, and a mobile app for Apple and Android devices which aggregates daily cannabis industry news, business profiles, and other information. For more information about Ganjapreneur, visit http://www.ganjapreneur.com.