Jesse Ventura Considering Launching Cannabis Brand in Minnesota

During a cannabis expo in late July, former Minnesota Gov. Jesse Ventura said he is interested in launching a cannabis brand. Ventura, a former professional wrestler, actor, military veteran, and longtime cannabis advocate, said he wants “to be the first major politician in America who puts his likeness, face and everything behind cannabis.” 

“I want involvement in this, I want involvement in the state of Minnesota. Minnesota grown, Minnesota produced, and promoted by Minnesota’s governor – or former.” — Ventura, Canna Connect MN, 7/29/23 

Ventura testified in front of lawmakers as they considered the bill to legalize cannabis, which ultimately passed. Provisions of the law took effect August 1, but retail sales are not expected until 2025.  

“This is an ego thing for me. I want to have my name considered with cannabis,” Ventura said during his remarks. “…One of the things that’s important for me, is I want to see Minnesota succeed here. … I would prefer … to put my name with Minnesota companies and make cannabis a prosperous business in Minnesota, by Minnesotans, keeping the money in Minnesota.”   

Ventura served as Minnesota governor from 1999 and 2003 and had floated the idea of legalizing cannabis during his tenure. He was present during the signing of the legalization bill by Gov. Tim Walz (D) in May.