Cookies is partnering with neo-soul musician Erykah Badu’s cannabis company, Apple Trees, for a product line called That Badu. Badu opened her online store, Badu World Market, in 2020, debuting the Apple Trees line of cannabis accessories.
In a statement, Badu said she had “to take her time and do her research” before deciding to partner with Cookies.
“I chose to partner with Cookies because it met all of my expectations – from planting and quality control, to marketing and distribution. I’m honored to be able to create under Berner’s guidance and umbrella.” — Badu in a press release
Apple Trees’ first product, a cross between Lemonchello and Jet Fuel Gelato, will launch on March 8 – International Women’s Day. The pre-roll version of the product will be wrapped in rose-scented paper which was developed in collaboration with Vibes. A second wave of products will release on Mother’s Day (May 14).
“Instead of giving Mom a dozen roses for Mother’s Day, give her a bouquet fragrant, rose-wrapped pre-rolls,” Badu said in a statement. “A cannabis line created with women in mind feels very, very necessary. There is an open space for women in cannabis, and I love the idea of joining the committee of supportive women in this lane.”
Badu added that she frequently uses cannabis when she serves as a doula for births and end-of-life care.
“This collaboration with Erykah felt right and necessary for so many reasons. I was raised by my mother who was a powerful woman and I was mentored in the cannabis space by a powerful woman, so I think it’s extremely important for more women to be in the industry,” Berner, the co-founder and CEO of Cookies, said in a statement. “What Erykah represents is extremely unique and I believe it will elevate women in the space drastically. Plus, she is such a vibe and pleasure to work with, we took our time on this project and I’m beyond impressed with how hands-on she has been with everything.”
The May product drop will include Badu x Cookies SF apparel, topical creams, edibles, and a non-psychoactive mushroom tea.
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