The Free Agency

The Free Agency specializes in Experiential Marketing for the cannabis and CBD industry nationwide. Our capabilities include, pop-ups & PADs, in-store demos, 420 & 710 parties, mobile marketing tours and staffing & Brand Ambassadors.


Cannabis & CBD Activations

Our Cannabis & CBD Division began in 2017 with a goal to be the best in class for in-store demos and pop-ups. Four years later we have perfected cannabis and CBD activations and promo days.

Talent Sourcing and Management

Program Coordination and Scheduling

Event Activation including 420 and 710 Events

Reporting and Data

Mobile Marketing Tours

Staffing & Brand Ambassadors

We are in the business of sourcing, hiring, and managing teams of Brand Ambassadors for each client program. We specialize in on-boarding and training each BA to be an expert on your product.


Lou Galasso

After working with globally recognized brands such as Lexus, Kawasaki, Golf Digest, and Red Bull, Lou knew it was time to go out on his own. He knew there had to be a better way to help clients reach their goals and objectives and set out to disrupt the traditional agency model by launching The Free Agency. Rather than working with the same team every time TFA puts together the best team for each project through their extensive network of “free agents” to truly give the client what they need.