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Releaf App

The Dispensary Partnership Program uses data collected from patients, via Releaf App, to provide business analytics to dispensaries (USA) and licensed producers (Canada). This data service is creating a new class of dispensaries that are driven outcomes and patient results. The dispensary partnership program shows symptom-specific patient ratings & analytics for the specific cannabis batches and products in a dispensary’s inventory. Dispensaries use this information to give more informed recommendations at the counter.

Denver, CO & Washington D.C. 202.367.6777

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Services

Dispensary Partnership Program

The Dispensary Partnership Program uses data collected from patients, via Releaf App, to provide business analytics to dispensaries (USA) and licensed producers (Canada). This data service is creating a new class of dispensaries that are driven outcomes and patient results. The dispensary partnership program shows symptom-specific patient ratings & analytics for the specific cannabis batches and products in a dispensary’s inventory. Dispensaries use this information to give more informed recommendations at the counter.

Founders

Franco Brockelman - Chief Executive Officer

Franco Brockelman, PMP, CSM, CSPO, is the creator and strategic leader of Releaf App. Franco is an entrepreneur and project management professional focusing heavily on systems analysis, experience design, branding, and continuous improvement. After watching his own mother struggle with chronic pain for years and witnessing many courses of treatment fail her, Franco encouraged her to explore cannabis as a new option. While working with his mother to learn how to incorporate cannabis into her life, the idea for Releaf was born. Releaf was designed under the basic principle that there had to be a better way to track and demystify the world of medical cannabis; a process which can be hard to navigate for experienced users, let alone people who are new to their course of treatment. By encouraging patients to mindfully track their experiences, Releaf empowers patients to learn how to successfully treat their symptoms while also collecting valuable data to improve patient-focused services.

Branden Hall - Chief Technical Officer

Branden Hall, Chief Technical Officer of MoreBetter, is the software architect behind both the Releaf App and its cloud-based data collection services. He brings over 25 years programming experience to the Releaf Team. A pioneer in the world of interactive media, he has regularly spoken conferences worldwide since the early 2000s. His multidisciplinary approach to software development has lead to him architecting and developing award-winning software projects for clients ranging from Verizon and IBM to NASA.

Keenan Keeling - Chief Operations Officer

Keenan Keeling, Chief Operations Officer, is the key business strategist for MoreBetter while also designing and building the Releaf App data services and analytics. He blends his background as a software developer with his passion for strategy to create innovative solutions and products. Keenan is driven by his desire to solve problems whether they be engineering, business, or social. He brings over 20 years of software development experience to the Releaf App Team as well his 11 years operating DC-based software consultancy, Automata Studios, Ltd., At Automata, Keenan led development on the Barnes and Noble Nook Kids' Reader and played a pivotal role in developing its unique Read and Record feature which has since been patented by Barnes & Noble. Keenan also acted as the lead engineer in building Facebook applications for television shows including The Simpsons Unleashed and How I Met Your Mother. Keenan's goal is to help patients find their way to cannabis as a medicine.

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