Business insurance is important — but for cannabis operators and even companies that are ancillary to the industry itself, it can be difficult to find the right insurance package to fit your company’s needs. AlphaRoot is an insurance brokerage founded to help cannabis entrepreneurs navigate the insurance landscape to find the best combination of coverage and price customized to their business endeavor.

The New York City-based company was founded in 2015 and is dedicated entirely to the cannabis space.

General manager Jeff Samuels was an early employee and VP of Sales at Founder Shield, AlphaRoot’s parent company. FS specializes in insuring virtually every startup industry and Jeff found early success working with cannabis accelerator programs like Canopy Boulder and Gateway.

“AlphaRoot was born out of the desire to become hyper-focused on the cannabis industry and to service those businesses who value their longevity,” Samuels said.

Since its launch, AlphaRoot has secured insurance for more canna-tech companies and ancillary cannabis businesses across the nation than any other insurance brokerage, said Samuels. The company also procures complex insurance policies for cannabis growers, processors, retailers, and other “touch the plant” companies.

However, considering the industry’s federal status and the overwhelmingly strict regulations common in state-legal markets, cannabis industry professionals and entrepreneurs work best when working together. And for the AlphaRoot team, being an insurance broker in the cannabis space is about more than just connecting with clients; it’s also about connecting clients with each other.

“The best part of the job for us is our portfolio of clients,” Samuels said. “We try to create an environment in our portfolio where — if we know one client is looking for a specific software or a specific grow partner or dispensary — then we’re making those connections. We also like to go above and beyond: a lot of times, our portfolio companies are looking to close out a round or raise additional capital, and — because we actually insure a couple different large funds — we’re able to make those connections, plugging startups who are still looking to raise outside capital.”

AlphaRoot also works with their clients to help them toward full compliance with state laws around insurance, as that’s the best way to secure lower premiums. For example, if they can demonstrate to insurance carriers that a cannabis company has taken steps to ensure compliance or product safety — whether that’s via additional lab testing, consulting a security specialist, or something else entirely — AlphaRoot can use that information to reduce insurance premiums for their clients.

Business insurance is all but mandatory for endeavors in a mainstream industry, and now regulators in legal cannabis states have begun requiring entrepreneurs to secure, at minimum, general liability insurance in order to receive and maintain their license.

“Nobody wants to be pitched on insurance products,” Samuels said. “But at the same time, these people are risking millions of dollars on the state licensing application alone, so we think that what we’re doing is really important for making sure these investments are safe, that the businesses are going to be able to scale and have that opportunity to grow.”

To learn more about AlphaRoot and business insurance options for the cannabis industry, visit the company’s website at

Do you own a cannabis industry business? Create a listing in our directory and get discovered by new clients - Click Here

Tags: | Categories: Cannabis Press Releases

Learn about cannabis businesses:

View the directory | Get featured here

  • Xtraction Services

    Xtraction Services provides highly efficient extraction equipment to qualified operators. We ensure the equipment is proactively maintained and operated with efficiency, all for a fixed price per gram produced. We provide comprehensive training and oversight to ensure your team can efficiently operate. Additionally, we provide regular updates to software and hardware, and a rigorous ALL-INCLUSIVE maintenance schedule to ensure peak performance all with no upfront costs.

  • Emerald Elite Consulting

    We are cannabis cultivation specialists. With over 40+ years of combined experience from the heart of American cannabis history and innovation, the Emerald Elite team and its network of cultivators offer a truly unparalleled depth of experience for our clients' advantage. Production of the cleanest, highest quality cannabis in the world is our passion.

  • Precision Extraction Solutions

    Precision® Extraction Solutions is the industry leader in cannabis extraction equipment, training and consulting. Precision® extraction systems are world renowned for quality, safety and precise operation. Costing half of comparable CO2 systems, with nine times more efficient processing, more award winning concentrates are made with Precision® than any other brand.

  • Weed Pay LLC

    Weed Pay is a cannabis banking and merchant services company. We think differently than conventional credit card processing companies due to our history of handling high-risk accounts. We are experts in the field of alternative payment options, merchant accounts, and banking. Our mission and vision are to provide needed customer support services to the cannabis industry within these areas.

  • Ganja Law, PLLC

    Ganja Law, PLLC is the industry's one-stop legal expert, defense, and a leading source of knowledge. Our firm will handle your legal and/or business issues from seed to sale and all points in between. Should the issue be licensing, compliance, MED consulting, criminal defense, investment related, or industry related such as cannabis business law and specialized contracts, we will get the job done.

  • CORE Security Solutions

    CORE Security Solutions, Inc. provides security services to a wide array of clients, including the rapidly growing cannabis industry. We are fully licensed and insured by the California Bureau of Security and Investigative Services (BSIS). We currently provide security services to several local cannabis dispensaries in the Bay Area and secure transport and delivery services for cannabis products and proceeds throughout California. Our security specialists are all licensed and our transport vehicles are equipped with secure storage and GPS tracking.

  • Sapphire Risk Advisory Group

    Sapphire is an organization of professionals whose careers are centered on the science of preventing crime and increasing pro-business results through the implementation of controls and processes. Our vision is to create environments that are crime adverse due to strategic planning and foresight. Sapphire will be in your corner with advice and counsel as long as your organization is continuing to grow.

  • Wise Public Relations, Inc.

    We help our clients win by outsmarting and outmaneuvering the competition rather than outspending them. That’s our specialty. Through a strategic mix of marketing disciplines, all working together to create real momentum that give our clients a critical competitive advantage in the marketplace. MedMen, Cloudponics, Style & Stigma. We take great pride in the work we do and accountability for the opinions we shape. We have fun doing it. And we hope it shows.

  • California Cannabis CPA

    California Cannabis CPA is the premiere CPA firm that helps individuals and companies working in the Cannabis Industry with all tax planning, compliance, preparation, savings, and peace of mind.

  • The Hybrid Creative

    We are an award-winning, full spectrum creative agency with expertise in cannabis and eCommerce. We have supported the creative strategy and successful growth of cannabis brands such as Care by Design, Korova, Bhang, AbsoluteXtracts, Wildflower, and BDS Analytics. Website design and development, company and product naming, logo design, brand development, brand strategy, packaging, labeling, marketing collateral, sales tool kit collateral, digital marketing strategy, and social media support are a few of the many services we offer. If you’re looking for an experienced, forward-thinking, creative agency with a proven track record of success to elevate your brand and empower your success, welcome to The Hybrid Creative!

  • Ravenna Interactive

    Ravenna offers branding, websites, SEO and social marketing services designed to help grow your canna-business. With a foundation in strong communication and integrity we help our clients achieve their growth and digital marketing goals.

  • eBottles 420

    The ultimate online resource for packaging supplies: we offer multiple options for every item you would possibly need, from vape cartridges to concentrate jars to child-resistant bottles.

Looking for a career in the cannabis industry?

Upload your resume and get discovered by industry recruiters for only $1/month

Post Your Resume View all jobs

Recent Job Postings

Additional resources:

Cannabis Books

Learn about the endocannabinoid system & more!

Cannabis Stocks

Find publicly-traded cannabis & hemp companies

Medical Research

Explore our library of medical cannabis studies

Subscribe for daily cannabis news, announcements, and business insights.

Stay informed about the latest cannabis industry news, policy progress, and business developments.